5 Business Models You Can Choose for Your Marketing Dissertation
Marketing dissertation is not an easy task until you choose what are the different models you will be using in it. But choosing the right model is again a complex task for many. If this is something that you can find related to, then do not worry; experts of Assignment Prime are here to help you. We provide the best marketing dissertation help to students across the globe.
Our writers who provide the best assignment help have listed below some models that you can use for your dissertation and score better grades. So, let’s check them now!
1. McKinsey 7S model
This model can be used to read how different elements of an organization work or perform together. They are:
Strategy
Structure
Systems
Shared values
Skills
Style
Staff
2. 7P’s of marketing
This includes the seven different elements of marketing that aim to work together for achieving the missions of the organization. They are:
Product
Price
Place
Promotion
People
Process
Physical
3. AIDA
This is used to describe the steps a customer follows for making the purchase of any product. The name of the model itself is an acronym for the steps which are:
Attention
Interest
Desire
Action
4. The Ansoff Matrix
This is a planning tool that is used to framework different strategies for the growth of the company. It provides answers to the following four questions:
Market penetration
Market development
Product and development
Diversification
5. The BCG Matrix
This is a chart which helps in analyzing business units based upon their products. This is divided into following four different quadrants based on the analysis of market growth and relative market:
Dogs for products with low growth or market share.
Question mark for products in high growth markets with low market share.
Stars for products in a high growth market with high growth share.
Cash cows for products in low growth markets with high market share.
These are the top 5 business models that you can use in your marketing dissertation to score high grades. There are more of these that can be helpful for you. Some of which are:
USP
DRIP
SWOT
PESTLE
SOSTAC
Loyalty ladder
RACE planning
Product lifecycle
Porter’s five forces
Growth strategy matrix
Brand positioning map
Diffusion of innovation
Push and pull marketing
Customer lifestyle value
Price-quality-strategy model
Boston consulting group matrix
Segmentation, targeting and positioning
You can use any of these models for your dissertation. If you are struggling to choose the right one from these or need assistance from experts, then contact us. Our experts will provide the best help with dissertation on marketing. So, what is stopping you? Reach out to us now!