Kate Fox 29 let

Nestle ice cream is a product by the Nestle company. Nestle ice cream is mostly consumed in the United States of America whereby it has received hospitable comments from its consumers. It has been defined as a fantastic food product that creates enjoyment while consuming it. Among the Eskimo, ice cream is a product that is not well known. The Eskimo people live in the northern part of America. Therefore, the zonal climate for the area is cold and is characterized by ice and snow. It means that the Eskimo will probably have a negative attitude towards ice cream due to their culture. The essay aims at focusing on how to sell Nestle ice cream to the Eskimo and detailing the marketing process. 

The Eskimo people have a culture that is favorable to their regional location. The region receives adverse cold, whereby it is mostly covered with snow and ice. It means that the cold in the region would provide a task for marketing ice cream to the Eskimo. The marketing process of Nestle ice cream commences with the product ingredients. The Eskimo culture of food is considerate of the meals ingredients and supplements. The Eskimo people mostly consume meat with a mixture of a few vegetables. Therefore, the marketing process should ensure that the culture and the product’s ingredients rhyme to ensure the products appeal to the Eskimo. For an effective marketing process, the ingredients of the ice cream should ensure that it has an animal protein taste. The availability of milk in the ice cream is an advantage to the marketing of the product.

Sales of Nestle ice cream are dependent on the geographical setting of the Eskimo. Culturally, the Eskimo people have adapted to live in the Polar Regions with the cold temperatures. Therefore, Nestle ice cream will be more efficient to be marketed and sold in the region. The second marketing step to sell Nestle ice cream is to find a depot within the region occupied by the Eskimo. The depot will favorably be enhanced because some of its requirements will be minimized. For instance, the temperature regulation of the depot will be made easier because of the region’s climate.

Sales in the region occupied by the Eskimo will be undermined by the region’s climate. According to the Eskimo culture, the Eskimo people mostly prefer taking hot meals so as to counter the region’s cold. The marketing process of Nestle ice cream should be considerate of this aspect. It should heavily rely on the ice cream’s ingredients rather than the geographical arguments in the marketing techniques. Therefore, the ice cream’s marketing process should consider the Eskimo culture in terms of food consumption requirements.

The method of marketing and making sales of Nestle ice cream is also important in the marketing process. Mostly, Nestle company focuses on publicity approaches in marketing and making sales of the ice cream. However, publicity of the ice cream should be more intensified because of the Eskimo culture which is radical to publicity techniques applied by most food producers. A more practical approach to marketing the ice cream should be applied whereby the ice cream can at first be offered as free samples for the Eskimo to feel the enjoyment that is accompanied with the ice cream consumption. This marketing approach will make the Eskimo less rigid on the publicity of the ice cream, therefore, they will have a more positive attitude towards the ice cream. The presence of nuts in the ice cream as an additive will create an appealing taste. Therefore, the Eskimo will be pleased by the taste, hence facilitating the ice cream to have large sales among the Eskimo.

Sales of Nestle ice cream among the Eskimo will be dependent on the ice cream’s sales methodology. According to the Eskimo culture, they are used to hunting of wild animals which is a hectic process due to the availability of dangerous animals in the wild. The culture of the Eskimo has trained them up to look for food in the hard way. However, hunting among the Eskimo is facilitated by the nature of the region they reside in. The means of making sales on Nestle ice cream must look into the Eskimo culture. A more retailed sales method will ensure that the sales among the Eskimo have heightened. A retailed selling method will simplify the Eskimo food sourcing procedure. Therefore, the Eskimo will prefer to acquire food through the simplest means rather than hunting. In addition, Nestle ice cream will provide refreshment to the Eskimo in their hunting tasks because of its refreshing nature. In return, Nestle ice cream will experience a large sales volume.

It is positive that the Eskimo people are becoming civilized. They are rejecting their culture and preferring to engage in the civilized means of acquiring food. They are also adopting the modern foods. Due to this fact, Nestle ice cream has a great ability of selling among the Eskimo. An intensified means of marketing, such as the use of promotions, would help in attracting the Eskimo to buy Nestle ice cream. The means of selling ice cream to the Eskimo in support of the promotions will enhance the sales of Nestle ice cream.

In conclusion, Nestle ice cream sales to the Eskimo will be highly supported by the marketing techniques applied by the Nestle Company. A more intensive marketing strategy should be used to ensure that the Eskimo people buy the ice cream. As a result, the ice cream will make large sales volume due to the intensified marketing techniques.