EmilyMorgan 28 let / Coral Springs, Florida

Understanding social media impact is essential for businessmen when forming their social media strategy for emerging companies. Social media has already done much for entrepreneurship all over the world, and its influence will continue to grow even more as the new media platforms are appearing. The main objective of this research paper is to focus on the importance and challenges of social media marketing and its impact on startups, as well as on the alternations that social impact has already made on landscapes for the newly emerging companies.

With the increase in Internet users, entrepreneurs started to pay more attention to social media and their usage for business promotion. Social media marketing is becoming increasingly important in business buildup. Thus, it is a good tool to develop one's startup, form and client database and attract the target audience to the products or services. Provided social media is carefully managed, it can implement the company reputation in the online communities of potential customers. Social media usually imply low-cost tools that are used to consolidate social interaction and technology. These tools are mobile or Internet based, such as Facebook, Twitter, MySpace, and YouTube. The author also outlines two major advantages of social media for startups, which include income provision and cost optimization. Indeed, Using Social Media Helps Attract New Audience Increases Sales Rate And Save Money On The Advertisement. Social media is an important intermediate between startup and an established business. However, when starting a new business, people should be ready to cope with the challenges of social media, such as the development of clear strategy and careful planning. Without these necessary issues, social media can turn into a free-of-charge and time-consuming phenomenon which can seriously harm the image of the company when uncontrolled. Entrepreneurs who apply social media in their businesses should be aware of the possible challenges, such as security breaches, fake accounts, and difficult followers to deal with. Another significant challenge of the social media market is a large competition, since the number of startups is constantly rising. In the US, there are around 27 million small businesses competing to get the attention of their final consumer. In order to succeed, entrepreneurs should maintain the unique character of their product or service and demonstrate that their business is open, user-friendly and that there is a team of professionals working in the company.

Clearly, social media have changed landscape for startup businesses. When entering the market, startups are presented and a variety of ways to develop their businesses for the customers who are online. Moreover, besides the common social media network, they also have many social media tools at their disposal. Due to social media, startups can immediately get informed about the interests of their consumers in real time, establish invaluable relationships with their consumers and other companies and gain credibility for their businesses. Due to constantly emerging startups nowadays, newcomers to realm of business gain more competitiveness as they are encouraged to participate and develop such strategies, products or services that will make them noticeable and unique for the potential customers. Furthermore,

Nowadays, social media has deeply penetrated into marketing strategies of startups and many world-wide companies and continues to establish its impact on the development of business. In addition to the continuous benefits of social media impact on marketing, entrepreneurs should be aware of the potential challenges they may encounter when applying social media and be ready to manage them.

Emily Morgan is a freelance writer at bestcustompapers. She likes to depict her thoughts on the paper.